Member Relationship Management Plan - Romancing Your Members

Consistently providing personalized service to members is the pinnacle and ultimate challenge of club service.  Such service rests on the foundation of Service-Based Leadership, organizational structure and efficiency, consistent management disciplines, and employee training and empowerment. 

If the club wishes to ensure the highest level of personalized service to its members, all staff must understand the purpose, dynamics, limits, and details of how it will go about creating the necessary relationships with its members. 

Table of Contents

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