Wow Factors - What Have You Done for Me Lately
Wow factors are characterized by their unexpectedness and as such any wow factor cannot become part of your club routine. They are executed for one-time or short-term effect. They are also characterized by being unusual – either cutting edge or just out-of-the-ordinary. They can be extravagant and expensive, but these should be few and far between. Most wow factors should be small scale, inexpensive, and momentary, that is, of short duration as in one day, one evening, or one event.
The key to creating wow factors is to challenge your club’s department heads to come up with a specified number of wow factor ideas for their areas of the operation – say 10 new ideas for the coming busy season.
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